Salesmortem turns anecdotal complaints into structured win-loss intelligence. One shared workspace. No manual data entry required. Deals flow in from your CRM. Honest answers from the buyers who got away.
Connect HubSpot, Salesforce, or Pipedrive once. Deals flow in automatically, with loss reasons tagged. Your CRM stays the source of truth.
24 hours after a deal closes lost, a frictionless two-question survey goes to the primary contact. No pitch, no follow-up. Just the honest reason you weren't the right fit.
Our AI analyzes your closed-lost deals and surfaces 1–3 high-confidence systemic patterns, each with a recommendation. Actionable, not anecdotal.
See exactly who you're losing to, ranked by deal count and total revenue impact. Know your real competition, not the one you think you're fighting, and how to beat them.
Track your win rate by competitor, by quarter, and by team. Spot whether your adjustments are actually working or just shuffling numbers.
Every loss is tagged automatically from your CRM, buyer surveys, and deal notes. Break losses down by price, features, timing, relationship, and more.
Invite marketing, sales, and product to the same workspace. Everyone sees the same data. No private spreadsheets, no lost Slack threads, no version confusion.
Every logged deal is searchable and filterable. Find every loss to a specific competitor, in a specific quarter, above a specific value, with a specific reason. Instantly.
For deals outside your CRM, or on the free plan. A 30-second form for competitor, value, reason, and what really happened. No bloat, no friction.
Connect HubSpot, Salesforce, or Pipedrive once. Every night, Salesmortem pulls in the deals that closed, and webhooks bring them in the moment they close. Each lost deal arrives with its reason already tagged from your CRM, buyer surveys, and deal notes. Nobody has to fill in a form.
It's easy to obsess over the competitor you see in the news. It's harder to see the quiet incumbent who keeps beating you in mid-market deals. The competitor dashboard ranks every rival by deal volume and total contract value lost. You'll know within seconds whether your biggest threat is a well-funded startup, a legacy player, or your own pricing page, and what worked against them.
Prospects rarely say "your product is too confusing." They say "we went with another solution." Salesmortem sends a frictionless survey 24 hours after a deal closes lost, when the truth is still fresh and the pressure is off. Contrast what the rep recorded with what the buyer actually said. That delta is where the real intelligence lives.
For deals outside your CRM, or when the rep wants to add what really happened. Memory is unreliable. The longer you wait, the more the story shifts in your team's favor. A fast form captures the facts while they're fresh. No mandatory essays. No complex workflows. Just the six things that matter.
Spot coaching opportunities, identify at-risk reps, and justify enablement investments with real data. Stop arguing about anecdotes.
See which competitors and objections come up most, then sharpen messaging, battlecards, and competitive content based on actual buyer feedback.
Prioritize the roadmap based on actual loss patterns, not the loudest customer request. Know which gaps are costing you real revenue.
